Consumer Mailing Lists

The combined data represents over 3.5 billion records which are merged, cleaned and passed against USPS software. Over 1.5 million records are corrected every month providing the most comprehensive consumer list available.

The consumer data we provide is the most accurate available which will allow you to see the largest return on your investment. With over 30 years of experience our reps can provide suggestions as to what has worked best in the past and what will bring you the highest response rate.

You can choose consumers based on a number of selections from demographic factors to homeowner status and more. Below are some of the popular choices:

Selling to consumers is different than marketing to businesses. Many consumers base their purchases on emotions. Businesses wanting to capture individuals will want to focus on making a positive emotional connection when promoting their product and services. Unlike businesses, consumers are spontaneous buyers and can make quick decisions based on a response from an ad or promotion. This emotional decision, which may be unconscious, can be of value to a business

Make your message simple! People are busier than ever and do not have the time read through a lot of information. Being able to make a decision about a product or service without having to put forth too much thought from an overwhelming message will enhance your chances of winning over the consumer. Provide clear, concise information about your product or service that is easily displayed so consumers can learn and make decisions without complication. The Corporate Executive Board found that a 20% increase in decision simplicity made a 96% increase in customer loyalty.

Consumers love a bargain. Businesses wanting to trigger an emotional response should offer something free, a discount, cash back rewards, or any promotion that makes a customer feel as they are getting a good deal. According to a recent survey by Linkable Networks, 95 percent of Americans use coupons when shopping. Entice customers with special offers and see an increase in sales.

Target your market. Utilizing demographics can help pinpoint the consumer you are going after. Many marketers think quantity over quality. Why waste time sending an offer to someone that will not benefit or have any interest in your product or service? For example, if a roofing company wants to advertise their services they could select homeowners with year built to eliminate apartments and renters who are not going to be interested in a new roof. Targeting the right group based on the offer will save money.